1972 Winchester-Western Dealer Ad Proofs,8-1/2" x 11" with 26 pages/panels.There are 6 sheets,each having four 8-1/2" x 11" pages each and one sheet having 2 pages.The cover of the folder holding the sheets and 2 pages are shown.These proofs where sent to the dealer to be used in print advertising.The proof ads have a place to add the price and bussiness name.The complete line of Winchester & Western guns and ammo are represented.The folder cover and 2 pages are shown.Some of the other pages picture just the gun or individual rounds of ammo. Excellent Unsed condition