1979 Winchester In-Store Dealer Program Guide/catalog dated "Effective May 15,1979".It measures 8-1/2" x 11" with 8 pages.It was a catalog from which dealers would order Point-Of Purchase Displays,signs,banners,catalogs,ad mats,radio & tv commercials and special promotion items.The sign on the cover was 38" diameter and priced at $45.00.Some of the other items are banners,signs,counter displays,shelf-talkers,thermometer signs,clocks,counter mats,Model 94 & 9422 gun rack and lighted message board. Excellent condition